That was Intertraffic Amsterdam 2024

Published on May 7, 2024

Intertraffic, the world's leading trade fair for infrastructure, traffic management, intelligent mobility, safety and parking, took place again in Amsterdam from April 16 to 19, 2024. This year's focus was on intelligent, safe and sustainable mobility for all. Saferoad successfully concluded the international trade fair and impressed visitors with a modern stand in a new corporate design.

"We need to innovate our way out of trouble," said Carlo van de Weijer at the opening ceremony of Intertraffic Amsterdam 2024. Van de Weijer, Managing Director of the Eindhoven AI Systems Institute at TU Eindhoven, said that technology is needed to decarbonize traffic - and to make the world's roads safer. Saferoad is also playing its part!

Saferoad is known to share the "Vision Zero". Saferoad was able to lay another building block for this in Amsterdam with the new product from the CrashGuard family. As the new product manager, Tim Tusar enthusiastically presented the Crash Cushion CrashGuard 6S-A. Many interested visitors and customers engaged in lively discussions with the employees on site. This expansion of the product portfolio is a further step towards "Vision Zero".


Ein Anpralldämpfer des Typs CrashGuard wurde auf dem Saferoad Stand ausgestellt.
Visitors were able to gain an impression of the new CrashGuard impact absorber on site.

The highlight of this year's trade fair in Amsterdam was undoubtedly the stand party on Wednesday afternoon. Invited customers, visitors and of course the Saferoaders were able to enjoy the relaxed atmosphere with music and good food and round off the day on the second day of the trade fair.

In contrast to purely digital interactions, Intertraffic once again offered the opportunity to meet (future) customers and partners in person. True to the motto: A direct conversation can often achieve more than an e-mail exchange! 


Ein Bild vom Saferoad Stand mit vielen Besuchern

Ein Bild von der Standparty, auf dem viele Menschen am Saferoad Stand zu sehen sind
The Saferoad stand party was well attended.


Go to the product catalog

You can find the new CrashGuard and all other Saferoad vehicle restraint systems in our product catalog!