Sustainable entrepreneurship

Sustainable entrepreneurship is the essence of our mission, the driving force behind our operations and the vision that propels us forward. As we navigate the complexities of the modern world, we are unwavering in our commitment to fostering a safe, responsible and sustainable environment.

Vision Zero is at the heart of our commitment to sustainability, representing our comprehensive approach to not only eliminating road deaths and serious injuries, but also significantly reducing our negative impact on the environment, society and the public interest.

Our ambition extends beyond the immediate future and is focused on integrating environmental protection, social responsibility and prudent business practices into the very fabric of our operations. This comprehensive commitment underscores our dedication to making a positive and lasting impact on society – For every life. On every journey. In doing so, we are not only meeting expectations; we are leading the way in our industry, paving the way to a safer and more sustainable future.

Our approach to sustainability

At Saferoad we consider the application of sustainability management as an essential part of our continued success. We take sustainability very seriously and recognise that Saferoad as an industrial group must take responsibility for reducing the potential negative impact on the environment as a result of our own activities and operations.

Ehtical standards

Our ethical standards and values ​​define our corporate culture, what we believe in and what we find important. They strengthen our team spirit, our development and our belief in the future.

Reports

We recognize that open communication and transparency are critical to building stakeholder trust.

UN Global Compact

Saferoad Group participates in the UN Global Compact. By participating in the UN Global Compact, we are sealing our commitment to be a socially responsible company through the ten principles defined by the UN. The ten principles for choosing sustainable solutions are defined in the areas of human rights, labor, environment and anti-corruption.

Read more Communication on Progress

 

UN Sustainable Development Goals

The United Nations Sustainable Development Goals outline a visionary framework of 17 goals and 169 targets, with the ultimate goal of addressing critical social, economic and environmental challenges by 2030. These goals are not merely aspirational; they address critical threats, protect our planet and ensure the well-being of its inhabitants.

Saferoad, in line with this global initiative, has strategically chosen to focus on specific goals that reflect our core values and expertise. Through this commitment, we aim to create meaningful change and contribute to a better, more sustainable future for all.

SDG 3 - Good health and well being

The UN goal aims to ensure healthy lives and promote well-being for all at all ages. Saferoad delivers products and services that contributes to safer roads. By delivering high-quality safety products tailored to increase safety and by sharing knowledge about how to increase road safety with our surroundings, we aim to lift the level of safety all across the industry.

We have a particular focus on sub-target(s): 3.6

 

SDG 8 - Decent work and economic growth

The UN goal aims to promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all. Saferoad believes in diversity and continuously work to increase this in our recruitment processes as well as ensuring an including and open work culture and opportunities for all. Saferoad takes its employees’ interests seriously and respects the UN Declaration of Human Rights and International Labour Organization (ILO) standards.

We have a particular focus on sub-target(s): 8.5, 8.7 and 8.8

 

SDG 9 - Industry, innovation and infrastructure

The UN goal aims to build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation. Saferoad works to improve infrastructure safety, resilience and prepare it for the future needs for mobility. Through high-quality products and a strong R&D focus, we aim to be the front runner within our industry.

We have a particular focus on sub-target(s): 9.1 and 9.4

 

SDG 12 - Responsible consumption and production

The UN goal aims to ensure sustainable consumption and production patterns. Saferoad takes measures to ensure that our consumption and production are sustainable at all times. We have ISO14001 certified most of our production facilities, implemented reporting of greenhouse gas emissions from production and screening of our suppliers.

We have a particular focus on sub-target(s): 12.2 and 12.5
Science Based Targets initiative
As a demonstration of commitment to climate action, Saferoad Group has committed to the goals of aligning company-wide short- and long-term emission reductions with the Science Based Targets initiative's (SBTi) Corporate Net-Zero Standard.