Sustainable business conduct

It is the essence of our mission, the driving force behind our operations, and the vision that propels us forward. As we navigate the complexities of the modern world, we are unwavering in our commitment to fostering a safe, responsible, and sustainable environment.

Vision Zero is central to our commitment to sustainability, representing our holistic approach to eradicating not just traffic-related fatalities and severe injuries, but also in significantly reducing our adverse impacts across environmental, social, and governance dimensions.

Our ambition stretches beyond the immediate horizon, aiming to integrate environmental sustainability, social responsibility, and rigorous corporate governance into the very structure of our operations. 

This comprehensive commitment underscores our dedication to making a positive and lasting impact on society - For every life. On every journey.

Through this, we are not just adhering to expectations; we are moving at the forefront of our industry, forging a path towards a safer, more sustainable future.

Engagement in sustainability initiatives

UN Global Compact

Saferoad Group is a participant in UN Global Compact. By participating in the UN Global Compact we have sealed our commitment to being a responsible business through the ten principles defined by the UN. The ten principles for choosing sustainable solutions are set out in the areas of human rights, labor, the environment, and anti-corruption.

Read our Communication on Progress

UN Sustainable Development Goals

The United Nations Sustainable Development Goals (SDGs) outline a visionary framework of 17 goals and 169 targets, aiming to address pivotal social, economic, and environmental challenges by 2030. These targets are not merely aspirational; they tackle critical threats, safeguarding our planet and ensuring the well-being of its inhabitants.

Saferoad, aligning with this global initiative, has strategically chosen to focus on specific goals that echo our core values and expertise. Through this commitment, we aim to drive meaningful change and contribute to a brighter, more sustainable future for all:

SDG 3 - Good health and well being The UN goal aims to ensure healthy lives and promote well-being for all at all ages, specifically pointing at road safety in sub target 3.6. Saferoad delivers products and services that contributes to safer roads. By delivering high-quality safety products tailored to increase safety and by sharing knowledge about how to increase road safety with our surroundings, we aim to lift the level of safety all across the industry.
SDG 8 - Decent work and economic growth The UN goal aims to promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all. Saferoad believes in diversity and continuously work to increase this in our recruitment processes as well as ensuring an including and open work culture and opportunities for all. Saferoad takes its employees’ interests seriously and respects the UN Declaration of Human Rights and International Labour Organization (ILO) standards.
SDG 9 - Industry, innovation and infrastructure The UN goal aims to build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation. Saferoad works to improve infrastructure safety, resilience and prepare it for the future needs for mobility. Through high-quality products and a strong R&D focus, we aim to be the front runner within our industry.
SDG 12 - Responsible consumption and production The UN goal aims to ensure sustainable consumption and production patterns. Saferoad takes measures to ensure that our consumption and production are sustainable at all times. We have ISO14001 certified most of our production facilities, implemented reporting of greenhouse gas emissions from production and screening of our suppliers.